Perkins: Talent Is Not Enough _p3 (Voices That Matter) (Paperback)

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The best business guide for design professionals just got even better This revised and expanded third edition includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn:
- How to get on the right career path - The best way to determine pricing - How to avoid common legal pitfalls - How to manage large projects - The secrets of efficient design teams - How to forecast your workload and finances - Dealing with international clients - The merging models of ad agencies and design firms
Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more:
- Design planning and strategy - Corporate identity development - Publication and editorial design - Brand identity and packaging design - Advertising and promotion design - Marketing communications - Environmental design - Industrial design - Motion graphics - Interaction design - Information design
"It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company

"Now that design skills have become a commodity, you need business skills to focus them. Shel has written a crackerjack book that will be on the shelf of every ambitious designer." -Marty Neumeier, author of The Designful Company, Zag and The Brand Gap

About the Author

Shel Perkins is a designer and design manager active on the business side of professional practice. He has served as director of operations for MetaDesign San Francisco and as vice president of operations for Clement Mok, and provides management consulting services to a range of creative firms in both traditional and new media. Shel has served on the national board of the Association of Professional Design Firms and as the president of AIGA San Francisco. He has written and lectured on many topics related to design management and teaches Professional Practice at the California College of Arts and Crafts and the University of California. In 2002, Shel was honored as an AIGA Fellow "in recognition of significant personal and professional contributions to raising the standards of excellence within the design community."

Product Details
ISBN: 9780321984111
ISBN-10: 0321984110
Publisher: New Riders Publishing
Publication Date: August 16th, 2014
Pages: 600
Language: English
Series: Voices That Matter


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