Designing Type (Paperback)

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Description


The now-classic introduction to designing typography, handsomely redesigned and updated for the digital age

In this invaluable book, Karen Cheng explains the processes behind creating and designing type, one of the most important tools of graphic design. She addresses issues of structure, optical compensation, and legibility, with special emphasis given to the often-overlooked relationships between letters and shapes in font design. In this second edition, students and professional graphic designers alike will benefit from an expanded discussion of the creative practice of designing type—what designers need to consider, their rationale, and issues of accessibility—in the context of contemporary processes for the digital age. 
 
Illustrated with more than 400 diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams, this essential guide analyzes a wide range of classic and modern typefaces, including those from many premier type foundries. Cheng’s text covers the history of type, the primary systems of typeface classification, the parts of a letter, and the effects of new technology on design methodology, among many other key topics.

About the Author


Karen Cheng is a graphic designer and professor in the visual communications program at the University of Washington, Seattle.

Praise For…


“For a practical approach to designing letters today, Designing Type may be the most useful single tool available.” —John D. Berry, Arcade Magazine
— John D. Berry


Product Details
ISBN: 9780300249927
ISBN-10: 0300249926
Publisher: Yale University Press
Publication Date: October 20th, 2020
Pages: 248
Language: English
 
 
 
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